COMPETITIVENESS BEFORE COMPETITION
.
David Cardona
cInEmA phOtOgrAphy & cOntEnts dEvElOpmEnt
Consejo Departamental de Cinematografía de Antioquia CDCA
Speaking of Colombian cinema, there can be films, but there are no coherent looks and many images appear dispersed and contrived, as they are only caricatures or sketches of a reality not explored, which has actually not touched their directors or actors, in a nation without a film tradition beyond the conscientious work of a few. The history of a country without a consolidated experience in film education, and with a television industry which has rarely risked using a film grammar in its products or to broadcast the work of Colombian filmmakers are facts that we must weigh in when considering the necessary actions to emerge from backwardness and support a rational state policy in favor of filmmakers.
Thus, the current film promotion model does not transcend a scheme of
favoring production as a way to execute a yearly budget, while
filmmakers tend to work in isolation, sidestepping the work of
formulating collective strategies that allow for the capture of an
unending wealth of images in the metropolitan and rural areas of
Colombia. This wealth waits to be discovered through the systematic work
of elaborating a precise shooting script and a realistic budget,
without ignoring the aesthetic concerns underlying the demanding
enterprise that film work constitutes. This way, it is possible to
envision a current dynamic in the Colombian film industry centered on a
model based on spending public monies by making films, all in the name
of a non-existent national cinema.
Film promotion funds can achieve success indicators to the extent that
they provide the means to make movies, but success in delighting the
audience and providing aesthetic pleasure through film is not dependent
on subsidies, even if people were paid to go to film theaters. It is
necessary to create such conditions that aesthetic concerns and quality
of production become a standard, common factor, with or without state
subsidies. That is, competitiveness before competition.
The main purpose of this enterprise is to represent film producers in
the development of the proposed Action Plan, with special emphasis on
developing a supply chain for this industrial sector. Our priority,
within the “Luis Alberto Alvarez Córdoba, In Memoriam” Audiovisual
Network is to create in Medellín a Cinema Cluster that will make of
Antioquia a producer of quality films and international appeal, along
the axis constituted by such metropolitan centers in our hemisphere as
are Vancouver, New York City, Los Angeles, Miami, Havana, San Juan de
Puerto Rico, Mexico DF, Panama City, Caracas, Cartagena, Medellín,
Bogotá, Cali, Quito, Lima, La Paz, Rio, Buenos Aires, Punta del Este
and Santiago de Chile.
Among several actions already undertaken, three actions will be
integrated with other agents in order to develop: - A platform of
business and cooperation among the sector’s agents regarding global IC
and VT . - A Business Fair (Rueda de Negocios) in Medellín and
Antioquia. - A bio-system for a global community and a digital
platform to administer image generation and other associated processes
that complement film.
Additionally, we aim for the establishment of an axis that includes
Latin America and the Iberian Peninsula with the rest of Europe,
India, Asia, the Pacific Region and Africa , as parts of a global
strategy to integrate the non-English-speaking Film industry of Medellin
with those of Rio, Martinique, Quebec, Portugal, Galicia, Berlin,
Budapest, Paris, Warsaw, Bucharest and Rome, among other cities and
regions, including the Middle Eastern ones.
thAnk U!
David Cardona
cInEmA phOtOgrAphy & cOntEnts dEvElOpmEnt
Representante Productores
Consejo Departamental de Cinematografía de Antioquia 2009 - 2011.
Medellín Cinema Cluster, Antioquia a Place for the World.
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